Bonnie Calhoun
Director – Christian Fiction Blog Alliance
Official Google Blog*Star - 2007
Christian Fiction Blog Alliance
CFBA Blog
Bonnie Writes
How Can I Do That?
All of these notes, along with other resources can be found on the course blog at: http://marketingpromotionpublicity.blogspot.com/
Marketing, Promotion, and Publicity Workshop
Introduction:
- You’re now a small-business owner!
- Dispelling the myth about “shameless self-promotion”
- Invest in yourself
Ready, Set, Market!
- Build a blog
Character blog for book promotion (Brandilyn Collins – Scenes and Beans) http://kannerlake.blogspot.com/
Promotional blogs created by – Chris Well , Tony Hines
- Join Blogging Alliances and forums.
Christian Fiction Blog Alliance
American Christian Fiction Writers
FaithWriters
Book Tours
- Build a website
- Start a mailing list, both snail and email
- Gather talking points and angles to reach media
- Outlets where you want to be featured and their lead times
NOT GETTING MEDIA ATTENTION???
- Determine whether you’ve tapped the ‘right’ available resources.
- Look for new media outlets, especially close to home.
- Evaluate the way you’re approaching the media.
- Are you using all your available press about your recent release?
- Media markets.
WORKING WITH A PUBLICIST
- How can you help?
CREATING A PRESS KIT
- Paper quality
- Contents:
#High Resolution Images
Author
Book Cover
# Author Bio
Long (for copying and pasting)
Short and serious
# Any Author activity on TV (links to YouTube etc)
# Any Author activity in Newspaper
# Blurbs for Author
# A link to a mailing list
# FAQ/Contact Author
FLATS FOR PROMO
- Front Cover
- Back Cover
- Spine
- Whole Uncut Flat Covers
RESOURCES
Wynn-Wynn Media, LLC – Jeane Wynn - jeane@wynnwynnmedia.com
The Book Report Network – Wiley Saichek - Wiley@bookreporter.com