tag:blogger.com,1999:blog-14763183186167772002011-10-05T16:38:34.491-07:00Bonnie S. Calhounhttp://www.blogger.com/profile/11769607640246518804noreply@blogger.comBlogger11100tag:blogger.com,1999:blog-1476318318616777200.post-44100317791256575962007-08-09T12:00:00.000-07:002009-01-12T21:58:51.662-08:00<a href="http://1.bp.blogspot.com/_m32TlugOPkM/Rq6x-LJo03I/AAAAAAAAAks/RDPLsJbX2e8/s1600-h/gse_multipart56723.jpg"><img id="BLOGGER_PHOTO_ID_5093203910305829746" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="http://1.bp.blogspot.com/_m32TlugOPkM/Rq6x-LJo03I/AAAAAAAAAks/RDPLsJbX2e8/s320/gse_multipart56723.jpg" border="0" /></a><br /><br />Bonnie Calhoun<br />Director – Christian Fiction Blog Alliance<br />Official Google Blog*Star - 2007<br /><a href="http://christianfictionblogalliance.com/">Christian Fiction Blog Alliance</a><br /><a href="http://christianfictionblogalliance.blogspot.com/">CFBA Blog</a><br /><a href="http://bonniescalhoun.blogspot.com/">Bonnie Writes</a> <br /><a href="http://howcanidothat.blogspot.com/">How Can I Do That?</a><br /><br />All of these notes, along with other resources can be found on the course blog at: <a href="http://marketingpromotionpublicity.blogspot.com/">http://marketingpromotionpublicity.blogspot.com/</a><br /><br /><br /><span style="font-size:130%;">Marketing, Promotion, and Publicity Workshop</span><br /><br /><br /><strong><em>Introduction:<br /></em></strong><br />- You’re now a small-business owner!<br /><br />- Dispelling the myth about “shameless self-promotion”<br /><br />- Invest in yourself<br /><br /><br /><strong><em>Ready, Set, Market!<br /></em></strong><br />- Build a blog<br /><br />Character blog for book promotion (Brandilyn Collins – Scenes and Beans) <a href="http://kannerlake.blogspot.com/">http://kannerlake.blogspot.com/</a><br /><br />Promotional blogs created by – Chris Well , Tony Hines<br /><br />- Join Blogging Alliances and forums.<br /><br /><a href="http://christianfictionblogalliance.com/">Christian Fiction Blog Alliance </a><br /><br /><a href="http://www.americanchristianfictionwriters.com/">American Christian Fiction Writers</a><br /><br /><a href="http://www.faithwriters.com/">FaithWriters</a><br /><br /><a href="http://booktour.com/readers">Book Tours</a><br /><br /><br />- Build a website<br /><br />- Start a mailing list, both snail and email<br /><br />- Gather talking points and angles to reach media<br /><br />- Outlets where you want to be featured and their lead times<br /><br /><br /><br /><strong><em>NOT GETTING MEDIA ATTENTION???<br /></em></strong><br />- Determine whether you’ve tapped the ‘right’ available resources.<br /><br />- Look for new media outlets, especially close to home.<br /><br />- Evaluate the way you’re approaching the media.<br /><br />- Are you using all your available press about your recent release?<br /><br />- Media markets.<br /><br /><br /><strong><em>WORKING WITH A PUBLICIST<br /></em></strong><br />- How can you help?<br /><br /><br /><strong><em>CREATING A PRESS KIT<br /></em></strong><br />- Paper quality<br /><br />- Contents:<br /><br />#High Resolution Images<br /><br />Author<br /><br />Book Cover<br /><br /># Author Bio<br /><br />Long (for copying and pasting)<br /><br />Short and serious<br /><br /># Any Author activity on TV (links to YouTube etc)<br /><br /># Any Author activity in Newspaper<br /><br /># Blurbs for Author<br /><br /># A link to a mailing list<br /><br /># FAQ/Contact Author<br /><br /><br /><strong><em>FLATS FOR PROMO<br /></em></strong><br />- Front Cover<br /><br />- Back Cover<br /><br />- Spine<br /><br />- Whole Uncut Flat Covers<br /><br /><strong><em>RESOURCES<br /></em></strong><br />Wynn-Wynn Media, LLC – Jeane Wynn - jeane@wynnwynnmedia.com<br /><br />The Book Report Network – Wiley Saichek - Wiley@bookreporter.com<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1476318318616777200-4410031779125657596?l=marketingpromotionpublicity.blogspot.com' alt='' /></div>Bonnie S. Calhounhttp://www.blogger.com/profile/11769607640246518804noreply@blogger.com0